How the NEW 4:5 Grid Change Affects Your Instagram

Jan 21

Here’s what that means for your account:

More Engagement: The 4:5 format is taller, grabbing attention and encouraging longer viewing times. This could lead to more likes, comments, and saves.
Better for Vertical Content: With the rise of Reels and vertical videos, this new format feels more natural and immersive for that content.
Improved Storytelling: The extra vertical space allows for more creative visuals, giving you a better way to tell your story.

Aesthetic Disruption: If you’ve worked hard to curate a perfect 1:1 grid, the change might mess with the flow of your feed temporarily.
Reduced Visibility: Taller posts mean users have to scroll more, which could affect the visibility and impact of your grid.
Adapting to the New Size: If you’re used to creating content for 1:1, adjusting to the 4:5 aspect ratio could take some time and effort.

Plan Your Feed: Think about how this new size fits into your overall grid aesthetic, and plan ahead for your posts.
Experiment: Play around with different layouts to find what works best for showcasing your content in the new format.
Optimise Your Content: Make sure your visuals look great in both 1:1 and 4:5, especially if you’re using text—make sure it’s readable in both formats.
Track Your Performance: Watch your metrics to see how the new format is affecting your engagement and visibility.
Embrace the Change: See this as an opportunity to refresh your feed, get creative, and try new things!

In the end, the 4:5 shift is likely to be beneficial, but you need to start posting in this format now.

Need help keeping up with Instagram’s changes or a refresh of your grid? Don’t hesitate to make contact.

Your’s in design,